Our mission and values
Danone is a mission-driven company.
“Bring health through food to as many people as possible” is the sentence that guides us in everything we do. Taking care of proper nutrition is our heritage for over 100 years now.
Danone’s commitment to bringing health through food is as old as the company itself.
In 1919, the Greek-born Barcelonian, Isaac Carasso, saw children struggling against digestive ailments. Aware of the advantages of the popular Balkan yoghurt, he developed a solution based on the health benefits associated with the consumption of fermented milk.
In honour of his son, Daniel, nicknamed “Danon” by his family and friends, Carasso called his new product “Danone”. He began sales in pharmacies before expanding into grocery stores.
OUR MISSION
The care for health is in the centre of Danone's actions for over one hundred years now. We remain faithful to this original goal, offering consumers healthy and delicious products that play important roles at each stage of their lives.
Each of the categories we offer contains innovative, high-quality products that meet various nutritional needs and flavour preferences.
DANONE’S VALUES
Danone's values are: humanism, openness, proximity and enthusiasm. They are the foundation of our corporate culture and guide the way we behave every day, the way we work and progress in our business, the way we connect with our communities and partners.
Humanism
We are eager to share our knowledge and experiences. To us, responsibility means caring for our employees, products, and social needs, as well as the awareness of our impact on the environment. We respect cultural differences and our social and trade partners.
Openness
We are curious about the world, look towards the future, listen to others, and reject prejudice. We are characterised by flexibility, energy, and unwavering readiness to act. To us, the most important qualities are simplicity and the ability to learn through experience.
Proximity
We are empathetic and always ready to listen to what you have to say. We understand the needs of our employees, suppliers and trade partners. With this in mind, we establish authentic, durable relationships and are a friendly employer.
Enthusiasm
We are passionate about creating wholesome products and love facing challenges! We understand that, on the way to success, sometimes one must face failures as well. We turn them into valuable learning experiences. The recognition of our Consumers gives us the energy to look for new solutions and improve our products.
DANONE’S DUAL Projects
Consumers are becoming ever more aware of the importance of taking care of create and consume products in a balanced manner. Apart from our shared mission and values, Danone companies are united by a dual projects to build a balanced, profitable and sustainable growth model.
By that, Danone mean a unique growth model, uniting the development of business with care for the health of people and the health of the planet.
Thanks to this commitment – next to our endeavours to achieve profitable growth – we respond to the current social needs, offering valuable products and positively impacting people and the environment.
We actively take part in initiatives aiming to conserve resources and protect the environment.
“Corporate responsibility does not end at the factory gate or the office door. The jobs a business creates are central to the lives of employees, and the energy and raw materials we consume change the shape of our planet. It is clear that economic growth should no longer be a goal in itself, but rather a tool used to serve the quality of life without ever being detrimental to it.”.From a speech of Antoine Riboude,
the CEO of Danone, 1972.
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