Konsumenci coraz świadomiej sięgają po produkty firm, dla których kwestia transparentności i poszanowania zasad zrównoważonego rozwoju nie jest chwilowym trendem, a filozofią prowadzenia biznesu. Marką, która doskonale to rozumie i w ten sposób podchodzi do swojej działalności jest Żywiec Zdrój. Lider wód butelkowanych wprowadził właśnie na rynek kolejne innowacyjne opakowanie – w 100% „przezroCZYSTE” butelki bez etykiety.more
Nutri-Score is an FOP (Front of Pack) food labeling system based on a scientific method of assessing the nutritional value of products.
It is effective because it provides consumers with an overall assessment of the nutritional value of a product by means of a simple 5-letter code and corresponding colors.
Support for Nutri-Score system and its gradual implementation on Danone products reflects our commitment to promote proper nutrition and informed food choices.
Nutri-Score is needed by consumers
According to the report Planet. Health. The future as many as 12 million Poles suffer from diet-related diseases and improper nutrition causes 80 diseases.
The right choice of products in the store is one of the important aspects of proper nutrition. Nutri-Score, by showing the nutritional value of a given product in the diet, enables consumers to make correct nutritional choices in a simple way. #ProsteWybory.
Nutri-Score can appear on foods that have nutritional information on their packaging. However, it cannot be placed on food for special purposes - for infants, young children and ill people - and on products that do not have information on the nutrient content on their packaging.
What distinguishes Nutri-Score system?
Nutri-Score is a comprehensive and effective system – it is positively assessed by leading institutions: WHO Europe, UFC Que Choisir consumer movement (France), TestAchats non-profit organization promoting consumer protection (Belgium), BEUC European Consumers Organization, European Consumer Organization (Foodwatch) and consumers* themselves as a system that facilitates informed food choices based on simplified information.
It was developed by a French academic team of nutritional epidemiologists, it is based on the Rayner's score approved by the British Food Standards Agency UK FSA and is validated by epidemiological studies.h.
It provides consumers with information that is the result of scientific research.
Nutri-Score objectively informs consumers about the nutritional value of the product. As a result, it helps to adjust the appropriate consumption of the product to the needs (number of servings and frequency).
It is based on 100 g / 100 ml of product, not per serving.
The idea of Nutri-Score is based on balancing nutritional values: limiting in a diet ingredients with low nutritional value and encouraging the consumption of as many valuable ingredients as possible.
Promotes a positive vision of nutrition.
Nutri-Score goes beyond repeating information given on packaging such as the ingredient list and nutritional table. It provides in-depth information by adding an assessment of the nutrient content and thus an overall assessment of the nutritional value of a product.
It is a ready interpretation of the information given on the label.
Nutri-Score allows you to objectively differentiate products between and within food categories.
It is objective.
Nutri-Score is used in many countries and as shown by consumer research, it is understandable for consumers.
It is universal.
Calculation of Nutri-Score step by step
1. Determining the scores for the content of the ingredients
Depending on the content of the ingredients Nutri-Score system assigns points:
- From 0 to 10 points to ingredients that should be limited in the diet such as energy, sugars, saturated fat, and sodium derived from salt
- From 0 to 5 points to beneficial ingredients that need to be promoted, such as fruit, vegetables, nuts, dietary fiber, and protein.
Most food products have the same ranges and calculation methods. Exceptions apply to: drinks, fats and oils, and cheeses.
2. Calculation of the score on the Rayner scale
Once you have determined the number of points to be assigned for energy, saturated fat, protein, fiber, and other nutritional value for the product, add the points for the ingredients to be reduced and subtract the sum of the points for the beneficial ingredients from them as follows:
|TOTAL POINTS OF INGREDIENTS FOR LIMITATION ENERGY VALUE + SATURATED FATS + SUGARS + SODIUM||-||TOTAL POINTS FOR POSITIVE INGREDIENTS % VEGETABLES / FRUITS / NUTS + FIBER + PROTEIN||=||RAYNER’S SCORE|
3. Classification of the result in Nutri-Score system
Depending on the number of points the product receives for the content of individual ingredients, the total score is from -15 to +40 points on the Rayner scale. Based on this result, the product is classified into one of five value classes: A to E..
The lower the Rayner's score, Nutri-Score indicates higher nutritional value of the product.
Support for Nutri-Score system
Nutri-Score in the world is recommended by consumer NGOs and the World Health Organization (WHO Europe).
In Poland, it also received positive opinions from institutions considering it in terms of nutrition and value for consumers - opinions on it can be found at www.nutriscore.pl.
At Danone, we support the correct food choices of Poles and we want to make it easier for consumers to make them. In line with our mission, we believe that nutrition should be considered in the broadest sense of the word. That is why we support all initiatives aimed at better informing consumers about the nutritional properties of food products. Moreover, by constantly listening to the changing needs of consumers, we want to strengthen the transparency and credibility of our products.
More about the activities in the area of shaping the right food choices of Poles and Danone's impact on the Polish economy, was told by Marek Sumiła, Danone's Poland and Baltic Countries Market Director during the Made in Poland conference.
* Julia, C., Peneau, S., Buscail, C. et al. (2017). Perception of different formats of front-of-pack nutrition labels according to sociodemographic, lifestyle and dietary factors in a French population: cross-sectional study among the NutriNet-Sante cohort participants. BMJ Open 2017; 7.
Jako pierwsza w Polsce, firma zebrała i przekazała do recyklingu równowartość 100% wprowadzonego na rynek w 2020 roku plastiku.Mimo, że rok 2020 spowodował reorganizację wielu planów biznesowych, największe środowiskowe zobowiązanie Żywiec Zdrój zostało zrealizowane z sukcesem. W 2018 roku podczas szczytu klimatycznego COP24 w Katowicach firma ogłosiła, że zapewni zbiórkę i podda recyklingowi taką samą ilość plastiku, jaką wprowadzi w 2020 roku na rynek. Zebrane tworzywa sztuczne przekazane zostały do recyklingu, dzięki czemu zostały ponownie przetworzone i zamknęły obieg.more